First things first, ZIA had to have a logo and behind every great logo, is a story. ZIA is no different, to design the logo we had to first understand the culture of the company, the tone of the product, and the vision behind it.
When designing ours we had in mind the phycology of colours, the turquoise promotes relaxation and usually reflects growth and health, while the gold is generous and giving, compassionate and loving. Similarly for choosing our logo’s font, using a clean and modern font to convey our company’s aspirations.
When it comes to our collections, we wanted to invoke some of our favourite images, those of femininity, courage and spirit. Our clients are free and adventurous, like to keep busy and push life to its limits, with traveling and hanging out and everything in between. This is the simple philosophy that sparked the concept , and those are the people who we wanted to reach, take you around the world with every collection that we make.